1a. What are the different quantities of Nymo Bead Cord you can order?
2a. Describe the Cobalt Blue and Ruby Islamic Beads based on the textual description.
3a. List the different ways in which your order can be shipped.
1b. Why do you think that three different quantities are listed?
2b. How does the illustration of the beads give more or different information than the textual description?
3b. Why do you think there are so many different ways to ship your order?
4a. List the information you would need in order to fill out the order form.
4b. Summarize in paragraph form the things listed from question 4a.
5a. As a customer, is the catalog appealing to you? Does it make you want to buy the company's products? Why, or why not?
5b. Pretend you are employed in the marketing department for Beads & Bangles. What changes in the layout of the catalog would you make? Would you change the illustrations? the headings? How could you make the brochure more customer friendly?
Illustration. What kinds of detail can illustration offer that worded description leaves out? What kinds of detail can worded description offer that illustration leaves out?
Order Form. How would you order merchandise without an order form? How would you organize the request shown in the order form on page 839 on a blank piece of paper?
1. Pretend you make your own beaded jewelry. Write an advertisement to sell the beaded jewelry you made.
2. Using your own paper or poster board, create a billboard for Beads & Bangles. Be creative in your illustrations and headings.
3. Pretend your family pet is lost. Write up a "Lost Dog" or "Lost Cat" notice, describing what your dog or cat looks like. You will not be able to include a photograph, so be as detailed as possible.
Building Vocabulary. The Beads & Bangles catalog offers beads in many different colors. Use a dictionary or thesaurus to explain, in your own words, the colors listed below.
1. turquoise
2. sapphire
3. emerald
4. crystal
5. amethyst
6. sage
7. beige
8. taupe
9. mauve
10. chartreuse
Using Contractions. Contractions combine two words by shortening and joining them with an apostrophe. Rewrite the following sentences making contractions when possible.
1. We are leaving soon.
2. I will be back later.
3. There is one left.
4. I cannot go with you.
5. He will not go there.
6. It is not open yet.
7. We should have gone yesterday.
8. I think she is angry.
9. It is too hot.
10. Did you not see me?
Learning about Advertising. Find out more information about a company in which you are interested. Interview a marketing representative for that company, asking him or her what kind of process the company uses in advertising their products or services. Use the space below to answer the following questions:
How do they decide what pictures to use?
Who creates the illustrations?
What forms of advertisement do they use? Why?
